Mellifluous skin,
Beauteous look

For skin packed with moisture, plump and soft

HADAJUN Toner HADAJUN Toner
HADAJUN Improvement Essence HADAJUN Improvement Essence
HADAJUN Cream HADAJUN Cream
HADAJUN Soap HADAJUN Soap
Rice

Japanese women are often praised for having skin just like porcelain. The secret to this skin, skin that the rest of the world aspires to, is in hydration. For instance, take the word uruwashi 麗しい used to praise beauty. It is said that the origin of the characteris from uruoi 潤い, meaning moisture.

Japanese people have always known, throughout the ages, that hydration is the source that brings out qualities like texture, luster, and translucence.

At MAIHADA, we believe that in this day and age when women lead busy lives, skin doesn't just need to be hydrated, it needs to be given the power to create hydration from within.Hydrate skin texture, for beautiful looking skin.With this goal in mind, we are committed to bringingout the essential beauty of women.

HADAJUN Cream HADAJUN Cream
HADAJUN Improvement Essence HADAJUN Improvement Essence
HADAJUN Toner HADAJUN Toner
HADAJUN Soap HADAJUN Soap

Mai RICE POWER No.11


Japanese beauty has been sustained
by rice since ancient times.

Japanese people have had a shared history with rice ever since rice farming first came to Japan over 2,000 years ago. Rice has gained attention world wide for being a health food, but to Japanese people it is not only the source of a healthy diet, but also beautiful skin.

RICE POWER No.11

The hands of a chief
brewer, creator of sake,
are beautiful and white.

Rice Power No. 11 was created using a unique formula
that applies brewing and fermentation technology
passed down through the ages in sake breweries.
Extraction is carefully performed after steaming white rice.
Rice power extract develops over 90 days of fermentation and maturation.

The hands of a chief brewer, creator of sake, are beautiful and white.

The only ingredient that
improves moisture retentivity.

The ability to maintain moisture in the stratum corneum is called moisture retentivity. As a quasi-drug product, Rice Power No. 11 is the only active ingredient acknowledged as being able to improve moisture retentivity. By this, we mean it is able to generate ceramides, which decrease along with the aging process. Skin with moisture-retaining ceramides packed with moisture has a well adjusted texture and a sense of translucence, and concealed pores.

What are ceramides
Close

Ceramides envelope and maintain skin hydration.

Skin without many ceramides

Skin without many ceramides

With lowered barrier function, skin is more prone to dryness, and more likely to be damaged from outside sources...

Skin rich in ceramides

Skin rich in ceramides

Barrier function works well, has a well adjusted texture that is completely hydrated from within and has a sense of translucence.

The only ingredient that improves skin moisture retentivity.
Sustained by rice since ancient times.

Discovered by KOSÉ research institute.
New skin care effects

With Rice Power No. 11, the KOSÉ research institute has discovered new skin care effects. We would like to introduce some other happy effects of Rice Power No. 11, apart from improvement in skin moisture retentivity.

RICE POWER No.11
1

Drenched!Increases skin moisture content.

Your skin is more prone to dryness with every passing year, as the result of a decrease in ceramides in your stratum corneum as your skin ages. Rice Power No. 11, acknowledged as improving skin moisture retentivity, increases moisture content within your stratum corneum, turning skin that dries easily into skin that is well hydrated.

1

Smooth! Prevents rough skin.

Skin cells are reborn according to a set cycle. If that cycle is put out of balance, cells in the stratum corneum will lift up, or break into different layers. We now know that Rice Power No. 11 will lead the way to healthy skin. Maintaining smooth skin without rough patches.

1

Healthy! Create mature stratum corneum cells.

Moisture content within the stratum corneum is important to maintain a healthy turnover rate. If cells in the stratum corneum are not mature they will not be able to retain enough moisture, and your skin will dry easily. Rice Power No. 11 will mature the cells in your stratum corneum, maintaining skin that is full of moisture, and healthy.

We have also discovered many other
effects, necessary for anti-aging care*!

You can expect results with texture, fine wrinkles, and elasticity, which have a big effect on perceived age.
*Skin care that deals with the aging process.

RICE POWER No.11
RICE POWER No.11

Snap! Increases skin elasticity.

With age, skin will loose its elasticity and tone. Sagging jawline and cheeks will increase your perceived age dramatically. We have confirmed restoration of skin elasticity by use of Rice Power No. 11 compound cream. Brings overwhelming tone to adult skin, returning your skin to full elasticity.

RICE POWER No.11

Smooth! Gives your skin good texture.

Your skin starts to lose its texture from 10 years old. Texture will also degenerate due to dry climate and UV rays, but we've found a way to restore a very fine skin texture with Rice Power No. 11 compound cream. Giving you healthy, young, glowing skin.

RICE POWER No.11

Wrinkles! Get rid of fine wrinkles caused by dryness.

A dry climate is one of the causes of fine wrinkles. As dryness progresses due to environment and the aging process, it is important to properly maintain moisture. Rice Power No. 11 compound cream will increase the moisture content of your skin, and we have confirmed that it will make fine wrinkles caused by dryness fade away. Giving you plump, toned skin.

Fermentation


Rice Power No. 11 generates
beauty power, with fermentation

Rice Power No. 11 generates beauty power with fermentation
Rice Power No. 11 generates beauty power with fermentation
Rice Power No. 11 generates beauty power with fermentation
HADAJUN Toner
Get the perfect skin, with MAIHADA

Get the perfect skin, with MAIHADA

Quenched
3 fermented extracts

Rice Power No. 11
Stratum corneum ceramide production improves skin moisture retentivity

Rice Power No. 11

Fermented soybean extract
Superior moisturizing and protective qualities hold in moisture in the skin surface.

Fermented soybean extract

Fermented bifidus bacillus extract
Supplementing your skin's natural moisturizing factor (NMF). It supports moisture retention in stratum corneum cells.

Fermented bifidus bacillus extract

Supports hydration
3 beauty ingredients

The main ingredient is the sugar 'trehalose', responsible for bringing dried desert plants back to life. Trehalose has many different functions, including the ability to protect cells from dryness.

Glycosyl trehalose

Like lactic acid, this is one of the main constituent ingredients of stratum corneum cell-internal natural moisturizing factor (NMF). Supporting moisture retention ability in stratum corneum cells.

Sodium lactate

Experience increased protection from dry environments when this is combined with other moisturizing ingredients and turned into a compound.

Glycerin
KOSÉ Technology

KOSÉ Technology


Rice & Fermentation
More KOSÉ technology
For skin packed with moisture

Pores, liver spots, wrinkles, dullness, sagging... Dryness can be found at the root of all skin problems. Skin that is properly hydrated will have a good texture, will regain tone, elasticity and a sense of translucence, and pores will fade away. Maihada is a compound of rice and 'Rice Power No. 11', the power of fermentation. KOSÉ has been cooperating with an established and well reputed sake brewery for many years, and utilizing the latest technology, has applied Japan's blessings to cosmetic products. We aim to bring you beautiful, ideal skin, and are big supporters of women with hydrated skin without any makeup.

With the power of rice
Consolidating all our latest technology

As a cosmetic company that has been in operation for about 70 years, we have a pride in and passion for creating products that will satisfy customers, whatever it takes. Thanks to KOSÉ's latest technology we have succeeded in further drawing out the power of rice and fermentation, which has given rise to Maihada.

Consolidating all our latest technology
Consolidating all our latest technology