Japanese people have had a shared history with rice ever since rice farming first came to Japan over 2,000 years ago. Rice has gained attention world wide for being a health food, but to Japanese people it is not only the source of a healthy diet, but also beautiful skin.
Rice Power No. 11 was created using a unique formula
that applies brewing and fermentation technology
passed down through the ages in sake breweries.
Extraction is carefully performed after steaming white rice.
Rice power extract develops over 90 days of fermentation and maturation.
The ability to maintain moisture in the stratum corneum is called moisture retentivity. As a quasi-drug product, Rice Power No. 11 is the only active ingredient acknowledged as being able to improve moisture retentivity. By this, we mean it is able to generate ceramides, which decrease along with the aging process. Skin with moisture-retaining ceramides packed with moisture has a well adjusted texture and a sense of translucence, and concealed pores.
With lowered barrier function, skin is more prone to dryness, and more likely to be damaged from outside sources...
Barrier function works well, has a well adjusted texture that is completely hydrated from within and has a sense of translucence.
With Rice Power No. 11, the KOSÉ research institute has discovered new skin care effects. We would like to introduce some other happy effects of Rice Power No. 11, apart from improvement in skin moisture retentivity.
Your skin is more prone to dryness with every passing year, as the result of a decrease in ceramides in your stratum corneum as your skin ages. Rice Power No. 11, acknowledged as improving skin moisture retentivity, increases moisture content within your stratum corneum, turning skin that dries easily into skin that is well hydrated.
Skin cells are reborn according to a set cycle. If that cycle is put out of balance, cells in the stratum corneum will lift up, or break into different layers. We now know that Rice Power No. 11 will lead the way to healthy skin. Maintaining smooth skin without rough patches.
Moisture content within the stratum corneum is important to maintain a healthy turnover rate. If cells in the stratum corneum are not mature they will not be able to retain enough moisture, and your skin will dry easily. Rice Power No. 11 will mature the cells in your stratum corneum, maintaining skin that is full of moisture, and healthy.
You can expect results with texture, fine wrinkles, and elasticity, which have a big effect on perceived age.
*Skin care that deals with the aging process.
With age, skin will loose its elasticity and tone. Sagging jawline and cheeks will increase your perceived age dramatically. We have confirmed restoration of skin elasticity by use of Rice Power No. 11 compound cream. Brings overwhelming tone to adult skin, returning your skin to full elasticity.
Your skin starts to lose its texture from 10 years old. Texture will also degenerate due to dry climate and UV rays, but we've found a way to restore a very fine skin texture with Rice Power No. 11 compound cream. Giving you healthy, young, glowing skin.
A dry climate is one of the causes of fine wrinkles. As dryness progresses due to environment and the aging process, it is important to properly maintain moisture. Rice Power No. 11 compound cream will increase the moisture content of your skin, and we have confirmed that it will make fine wrinkles caused by dryness fade away. Giving you plump, toned skin.
Stratum corneum ceramide production improves skin moisture retentivity
Superior moisturizing and protective qualities hold in moisture in the skin surface.
Supplementing your skin's natural moisturizing factor (NMF). It supports moisture retention in stratum corneum cells.
The main ingredient is the sugar 'trehalose', responsible for bringing dried desert plants back to life. Trehalose has many different functions, including the ability to protect cells from dryness.
Like lactic acid, this is one of the main constituent ingredients of stratum corneum cell-internal natural moisturizing factor (NMF). Supporting moisture retention ability in stratum corneum cells.
Experience increased protection from dry environments when this is combined with other moisturizing ingredients and turned into a compound.
Pores, liver spots, wrinkles, dullness, sagging... Dryness can be found at the root of all skin problems. Skin that is properly hydrated will have a good texture, will regain tone, elasticity and a sense of translucence, and pores will fade away. Maihada is a compound of rice and 'Rice Power No. 11', the power of fermentation. KOSÉ has been cooperating with an established and well reputed sake brewery for many years, and utilizing the latest technology, has applied Japan's blessings to cosmetic products. We aim to bring you beautiful, ideal skin, and are big supporters of women with hydrated skin without any makeup.
As a cosmetic company that has been in operation for about 70 years, we have a pride in and passion for creating products that will satisfy customers, whatever it takes. Thanks to KOSÉ's latest technology we have succeeded in further drawing out the power of rice and fermentation, which has given rise to Maihada.