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  • SUMIHADA Whitening Toner
  • SUMIHADA Whitening Toner
  • SUMIHADA Whitening Toner

SUMIHADA Whitening Toner (quasi-drug)

★★★★★4.5
5,500 yen (tax excluded)
Net quantity:
120 ml

Enables penetration of active whitening ingredients to your skin. A medicinal whitening toner which gives you clear and translucent skin, even when skin has concerning dullness due to dryness. Inhibits the formation of melanin and prevents liver spots and freckles, giving your skin a bright look with great texture.

Quasi-pharmaceutical
Effect: Inhibits melanin formation, prevents liver spots and freckles
No added fragrance or color

Product details

Refreshing hydration, for smooth skin and radiant transparency

Active whitening ingredients inhibit excess formation of melanin

Active whitening ingredients have a long history of use, and are compounded with the popular vitamin C derivative. Penetrates right down to the stratum corneum, inhibiting melanin formation, and preventing liver spots and freckles.

Skin without makeup that radiates from within, with the power of rice and fermentation

With the power of specially-selected rice-derived moisturizing ingredients, and fermentation, your stratum corneum will become smooth, and your skin will become as clear as a cloudless sky.

Consistency providing full hydration- beyond whitening

The consistency for high-level penetration without the stickiness, easy to use no matter what the season, comfortable and full of moisture.

Features of SUMIHADA Whitening Toner

For skin that looks fresh and plump, and is full to the brim of hydration, with “ultrafine emulsification technology”.

At Maihada, we use our very own ultrafine emulsification technology to target emollients, which give your skin glossy hydration, making them narrow, and we also use a higher than normal amount.。

Ultrafine emollient capsules, Vitamin C derivatives and beauty essence ingredients, Translucence, Hydration, Smooth

From the moment it soaks into your skin with that gooey sensation, ultrafine emollient capsules burst open on the surface of your skin, soaking your stratum corneum in hydration. Your skin will be left looking hydrated and soft.
The surface of your skin will also become smooth, and light will pass to the lower layers of your skin where it will be reflected, giving your skin more translucence.

Gooey, but leaves your skin looking plump

Has a gooey consistency, and quickly penetrates deep into your stratum corneum.
Will give you skin with a surface that feels light and smooth, and inner layers that are plump and soft.

Speedy clear formula

Active whitening ingredients x moisturizing ingredients derived from rice and fermentation

Formulated with carefully selected rice-derived ingredients and fermented extract, in addition to active whitening ingredients.
Gives you a smooth stratum corneum which is overflowing with hydration, and brings a translucence which feels like it is radiating out from the deeper layers of your skin.

Vitamin C derivative, Has a long history as a whitening ingredient. Inhibits melanin formation and prevents liver spots and freckles, Rice ferment filtrate (sake), Rich in amino acids, makes skin soft, Rice bran enzymatic extract, Has a long history of use as a whitener, rich in sugars and peptides, excellent moisturizing effect, Coix lacryma-jobi ma-yuen ferment filtrate, Has long been considered an important ingredient, attracting attention for its high moisturizing ability and effect on rough skin, Glycosyl trehalose, Beats even desert-level dryness. The main ingredient is trelahose, which has a moisturizing effect, Glycerin, Has a synergetic effect with other moisturizing ingredients to increase their efforts to protect the skin from dryness.

We recommend this product if you:

◎want translucent skin. ◎are concerned about dullness. ◎are concerned about liver spots.
◎want whitening products you can trust.

Compound cosmetic ingredients

Active whitening ingredients:
Vitamin C derivative

Moisturizing ingredients:
Rice ferment filtrate (sake), rice bran enzymatic extract, coix lacryma-jobi ma-yuen ferment filtrate, sodium lactate, glycerin, glycosyl trehalose
(vitamin c derivative is ascorbic acid 2-glucoside, rice bran enzymatic extract is hydrolyzed rice bran extract, sodium lactate is sodium lactate filtrate, glycosyl trelahose is a mixture of glycosyl trelahose and hydrogenated starch hydrolysate)

Allergy tested
※Product may still cause allergic reactions in some people.
<Brand name: MAIHADA SUMIHADA Whitening Toner>

All ingredients:

Ascorbic acid 2-glucoside※, purified water, dipropylene glycol, ethanol, 1, 3-butylene glycol, glycosyl trehalose and hydrogenated starch hydrolysate mixture, rice ferment filtrate, coix lacryma-jobi ma-yuen ferment filtrate, hydrolyzed rice bran extract, natural vitamin E, edetate disodium, cetostearyl alcohol, trimethylolpropane triisostearate, C12-15 pareth-8, polyoxyethylene hardened castor oil, disodium phosphate, sodium phosphate, glyceryl stearate, sodium hydroxide, sodium lactate, concentrated glycerin, ethylparaben, methylparaben
※:Active ingredients. No mark: Other ingredients.

Method of use

How much should I use?

About the size of a 500 yen coin.

How long will it last?

About 1-1.5 months (Estimate based on twice daily use, in the morning and night, in the appropriate amount.)

Method of use

  1. Step 1

    Put some in the palm of your hand or onto a cotton ball, and press into your skin in a lightly tapping motion, applying while patting your skin lightly.

  2. Step 2

    Lastly, press down over your entire face with the palms of your hands.

Step by step skin care routine