2. Product list


1,800 yen (tax excluded)
Net quantity:
120 g

A moisturizing cleansing cream that completely removes makeup and dirt with a smooth touch, while providing hydration to your skin. Thoroughly improves skin texture, giving you naturally translucent skin.

Wipe or rinse off

Fragrance free, colorless

Product details

A skin care product that also removes makeup, with a compound of 65% hydrating ingredients.

With a moisture veil formula, for hydrated, smooth skin

Specially selected rich ingredients, centering on moisturizing ingredients derived from rice bran, will form a veil of hydration even after cleansing, giving you smooth skin.

Remove makeup without burdening your skin

Moisture veil capsules will burst open, bringing up and surrounding makeup and dirt, comprehensively removing makeup.

Cream type with a cushioning effect that feels light on the skin

Light and smooth application experience, with no sticky aftersensation.


A moisture veil formula for hydrated, smooth skin

Moisture veil formula

After the dirt has been deftly brought to the surface and has been wrapped by the capsules, a rice bran derived moisture veil will form, for hydrated smooth skin.

Compound of 65% moisturizing ingredients, skin care while cleansing

Rice bran Fermented soybean extract Fermented bifidus bacillus extract Glycosyl trehalose Sodium lactate Glycerin

We recommend this product if you:

◎worry about dryness ◎worry about dull skin or complexion
◎worry about conspicuous pores or lack of tone ◎worry about skin that feels brittle or stiff

Which product is your skin demanding now?

Compound cosmetic ingredients

Moisturizing ingredients: Rice bran oil, fermented bifidus bacillus extract, fermented soybean extract, sodium lactate, glycerin, glycosyl trehalose
Allergy test completed

*Product may still cause allergic reactions in some people.

All ingredients:

Mineral oil, water, butylene glycol, glycerin, petroleum jelly, cetearyl alcohol, triethylhexanoin, PEG-40 hydrogenated castor oil, glycosyl trehalose, fermented soybean extract, tocopherol, fermented bifidus bacillus extract, PEG-10 hydrogenated castor oil, (acrylate/alkyl acrylate (C10-C30)) cross polymer, ethanol, oleic acid phytosteryl, carbomer, rice bran oil, dimethicone, glyceryl stearate, sodium methyl stearoyl taurate, behenyl alcohol, lauric acid polyglyceryl-10, hydrogenated starch hydrolysates, sodium hydroxide, sodium lactate, phenoxyethanol, methylparaben, sodium benzoate

Method of use

How much should I use?

About the size of a cherry pip.

How long will it last?

About 1-1.5 months (you can use about 48 times.)

Method of use

  1. Starting from the middle of your face and moving towards the edges work the cream into your makeup,
    massaging it in small circles.

  2. To wipe off

    Remove the dirt from half of your face at a time with a tissue. You can also lightly press areas like the sides of the nose or the hairline. Wash with soap when you have finished.

  3. To rinse off

    Using a generous amount of warm water, rinse off so no traces remain.
    Wash with soap when you have finished.

*If you are using heavy or waterproof makeup,
please use a cleanser designed for removing makeup in targeted areas, or for removing waterproof makeup.

Step by step skin care routine

Customer Comments

★★★★★ 0
★★★★☆ 2
★★★☆☆ 2
★★☆☆☆ 0
★☆☆☆☆ 0

General assessment

★★★★/2☆ 3.6
  • Washing power

    ★★★☆☆ 3.0
    Y (30s)
    September 5, 2014

    It doesn't really matter on the days that I don't put on a bit of makeup, but when I do I'm always a little worried whether my eyeliner or mascara have been properly removed. I like the luxurious just-washed feeling it gives me. I only use it on the days I wear foundation.

  • It takes a little effort to wash off

    ★★★☆☆ 3.0
    Ako (30s)
    June 24, 2014

    It doesn't make my face feel taut so it's not a bad product, but it is a nuisance to rinse off.It's too moist, and it's hard to tell whether you are washing it off properly. It would be great if they could come out with a gel type that is easier to wash off.

  • No stretchiness

    ★★★★☆ 4.0
    Tomokichi (40s)
    April 25, 2014

    I have a mixed skin type, and the cleansing cream I was using before now would leave my skin feeling dry and stretched, but the Maihada cleanser was moist, and the next day I felt as though my skin was whiter and not as dull. I got a sample and I liked it, so I've become a regular user.