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  3. HADAJUN Improvement Eye Cream <quasi-drug>
  • HADAJUN Improvement Eye Cream <quasi-drug>
  • HADAJUN Improvement Eye Cream <quasi-drug>
  • HADAJUN Improvement Eye Cream <quasi-drug>

HADAJUN Improvement Eye Cream <quasi-drug>

5,000 yen (tax excluded)
Net quantity:
15 g

A medicinal eye cream that will provide intensive care to the area around your eyes, which is prone to signs of aging. Fine wrinkles due to dryness will become less conspicuous*, giving you eyes that give a firmly toned, wide and bright look.


*Wrinkle effect assessment test performed
Fragrance free, colorless, weak acid levels

Product details

Step up to the complex problems of working eyes!For well defined eyes that are full of life

Rice Power No. 11 high concentration* compound

Creates ceramides inside the stratum corneum around your eyes where it dries out easily, improving moisture retentivity.

*Series comparison

A cream, with a refreshing feel

Full of water soluble moisturizing ingredients, smooth it out and it will soak right in, without leaving a sticky feeling.

Ultra-sealing wrapping formula firmly seals in moisture

The ultra-sealing wrapping veil is a thin, smooth layer formed on the surface of the skin, which will seal in cosmetic ingredients like Rice Power No. 11 and others, maintaining a firm tone and hydration for many hours.

Wrinkle effect assessment test performed

This medicinal eye cream make fine wrinkles due to dryness stand out less, and give you clear and bright eyes.

Why use HADAJUN Improvement Eye Cream?

Ultra-sealing wrapping formula locks in tone and hydration

Ultra-sealing wrapping formula

Fermented polymers will break down, and emollient capsules will burst open,
forming a thin yet smooth ultra-sealing wrapping veil.

Enduring firm tone!Tone-firming complex

Fermented hyaluronic acid squalane lipidure γ-oryzanol

We recommend this product if you:

◎worry about dryness and fine wrinkles around your eyes ◎worry about losing tone around your eyes ◎often feel an overall tiredness in your eyes from overworking your eyes by using your computer or smart phone for long periods of time

Compound cosmetic ingredients

Moisturizing ingredients that improve skin moisture retentivity:
Rice Power® No. 11
Moisturizing ingredients:
Fermented bifidus bacillus extract, fermented soybean extract, sodium lactate, glycerin, Glycosyl trehalose, γ-oryzanol
Tone strengthening complex:
Fermented hyaluronic acid, squalane, lipidure TM
Allergy test completed

*Product may still cause allergic reactions in some people.
<Brand name: MAIHADA Eye Cream>

All ingredients:

Rice Power® No. 11 (rice extract No. 11) *
Purified water, 1, 3-butylene glycol, concentrated glycerin, meadowfoam oil, cetostearyl alcohol, heavy liquid isoparaffin, glyceryl tri-2-ethylhexanoate, squalane, behenyl alcohol, ethanol, lauroylglutamic acid di(octyldodecyl/phytosteryl/behenyl), diglyceryl triisostearate, hydrogenated soybean phospholipid, 2-methacryloyloxyethyl phosphorylcholine butyl methacrylate liquid copolymer, orange oil, mixed solution of glycosyl trehalose and hydrogenated starch hydrolysate, sodium hyaluronate (2), bifidus bacillus extract, γ‐oryzanol, natural vitamin E, soybean extract, N-stearoyl-N-methyltaurine sodium, edetate disodium, xanthan gum, citric acid, sodium thiosulfate, cetyl palmitate, phytosterol, methyl polysiloxane, sodium monohydrogen phosphoric acid, sodium lactate solution, dehydrated ethanol, phenoxyethanol, methylparaben, sodium benzoate
* ; Active ingredients not marked ; Other ingredients

*Fermented hyaluronic acid is sodium hyaluronate (2), lipidure TM is 2-methacryloyloxyethyl phosphorylcholine butyl methacrylate liquid copolymer, fermented bifidus bacillus extract is bifidus bacillus extract, fermented soybean extract is soybean extract.

Method of use

How much should I use?

About the size of a large grain of rice per eye.
If you plan to massage around your eyes, use about 2 large grains of rice worth per eye, massaging after you have rubbed the cream in evenly.

How long will it last?

1-2.5 months.

Method of use

  1. Take out about 1 grain of rice worth (for one eye) with the spatula, and gently rub in around your eye with your fingertips.

30 seconds of massage is effective care for tired eyes.

  1. Using mainly your middle fingers, draw circles from the upper eyelid to beneath your eye with the pads of your fingers (3 times).

  2. Lightly stroke beneath your eye from the outer corner to the inner corner of the eye and back again, using your middle and ring fingers (3 times).

  3. Using the pads of your middle fingers lightly press the lower eyelid from the inner corner along the bone that surrounds the eye, in the direction of the arrow. Lastly, press your temples.

If you're worried about puffy eyelids or bags under your eyes

  1. Using the fingers of both hands together, place the pads of your fingers from the pointer to the ring fingers above your eyelids and holding them there,
    slowly move them from left to right. Do the same beneath your eyes.

Step by step skin care routine

Customer Comments

★★★★★ 1
★★★★☆ 2
★★★☆☆ 0
★★☆☆☆ 1
★☆☆☆☆ 0

General assessment

★★★★★/2 4.3
  • Eyecream that's worth it ☆

    ★★★★☆ 4.0
    Yuri (30s)
    September 5, 2014

    I think eye cream is one of those products with which it's hard to see the benefits, but a small amount went a long way, and I felt that it helped improve fine wrinkles and improve moisture. I don't know if I really trust that it has anti aging results on things like sag and tone around the eyes, but as a product that prevents dryness around the eyes, I felt that this was a superior eye cream. There's no sticky feeling, so you can safely put it on before applying makeup, and at the moment I am using it in the mornings.
    I really like Maihada's simple and stylish packaging, with it's lack of excessive decoration☆

  • This is not an ordinal product.

    ★★★★★ 5.0
    Maru (30s)
    September 5, 2014

    I have always used eye cream, but before I was using cheap stuff, which cost about 2,400 yen. I wasn't paying any attention to the results, and my eyes had a sunken look, but when for some reason I tried this product, I felt a difference from the next day.

    After having used it for a while, I feel that I have much more tone around my eyes. I plan to continue to use it.

  • I think it's great!

    ★★★★★ 5.0
    K (30s)
    September 5, 2014

    I'm a regular buyer, and at the moment I use it every morning and every evening. I can see the results, so much so that I can tell my fine wrinkles have improved. Sometimes you can even buy it together with another product, making it extremely good value for money. I wouldn't use anything else. I've tried a lot of different eye creams, and I feel that this has the best results. Thank you Maihada!