Active whitening ingredients inhibit excess formation of melanin
Active whitening ingredients have a long history of use, and are compounded with the popular vitamin C derivative. Penetrates right down to the stratum corneum, inhibiting melanin formation, and preventing liver spots and freckles.
Skin without makeup that radiates from within, with the power of rice and fermentation
With the power of specially-selected rice-derived moisturizing ingredients, and fermentation, your stratum corneum will become smooth, and your skin will become as clear as a cloudless sky.
Consistency providing full hydration- beyond whitening
The consistency for high-level penetration without the stickiness, easy to use no matter what the season, comfortable and full of moisture.
For skin that looks fresh and plump, and is full to the brim of hydration, with “ultrafine emulsification technology”.
At Maihada, we use our very own ultrafine emulsification technology to target emollients, which give your skin glossy hydration, making them narrow, and we also use a higher than normal amount.。
From the moment it soaks into your skin with that gooey sensation, ultrafine emollient capsules burst open on the surface of your skin, soaking your stratum corneum in hydration. Your skin will be left looking hydrated and soft.
The surface of your skin will also become smooth, and light will pass to the lower layers of your skin where it will be reflected, giving your skin more translucence.
Gooey, but leaves your skin looking plump
Has a gooey consistency, and quickly penetrates deep into your stratum corneum.
Will give you skin with a surface that feels light and smooth, and inner layers that are plump and soft.
Active whitening ingredients x moisturizing ingredients derived from rice and fermentation
Formulated with carefully selected rice-derived ingredients and fermented extract, in addition to active whitening ingredients.
Gives you a smooth stratum corneum which is overflowing with hydration, and brings a translucence which feels like it is radiating out from the deeper layers of your skin.
We recommend this product if you:
◎want translucent skin. ◎are concerned about dullness. ◎are concerned about liver spots.
◎want whitening products you can trust.
Compound cosmetic ingredients
Active whitening ingredients:
Vitamin C derivative
Rice ferment filtrate (sake), rice bran enzymatic extract, coix lacryma-jobi ma-yuen ferment filtrate, sodium lactate, glycerin, glycosyl trehalose
(vitamin c derivative is ascorbic acid 2-glucoside, rice bran enzymatic extract is hydrolyzed rice bran extract, sodium lactate is sodium lactate filtrate, glycosyl trelahose is a mixture of glycosyl trelahose and hydrogenated starch hydrolysate)
＜Brand name: MAIHADA SUMIHADA Whitening Toner＞
Ascorbic acid 2-glucoside※, purified water, dipropylene glycol, ethanol, 1, 3-butylene glycol, glycosyl trehalose and hydrogenated starch hydrolysate mixture, rice ferment filtrate, coix lacryma-jobi ma-yuen ferment filtrate, hydrolyzed rice bran extract, natural vitamin E, edetate disodium, cetostearyl alcohol, trimethylolpropane triisostearate, C12-15 pareth-8, polyoxyethylene hardened castor oil, disodium phosphate, sodium phosphate, glyceryl stearate, sodium hydroxide, sodium lactate, concentrated glycerin, ethylparaben, methylparaben
※：Active ingredients. No mark: Other ingredients.